As a long-standing customer and regular exhibitor in both the UK and Europe, Gama healthcare look for adaptable solutions to the varied exhibitions and events they find themselves attending. With a very short build-up and a large floorspace, arguably the most challenging exhibition that Gama attend is the Infection Prevention Society’s (IPS) annual UK conference and exhibition. Held in Liverpool, the 2019 IPS exhibition, had an effectively 1 day build uptime, with the hall opening at 06:00 and closing at 01:00 on the show day. Client’s product can be set up in the morning, but no building can occur. Coupled with the short build time is the large floor area of Gama’s stand at 126m2.
To allow for such a large construction effort in a short period of time, Korten worked collaboratively with Gama to identify the best methods of displaying their products on a stand, whilst allowing for quick installation. As a result of a collaborative design process, in which Korten designers hosted a client workshop to understand the design process, Korten and Gama were able to create a modular desk system, with interchangeable outer skins for different product ranges. The interchangeable desks create an interactive benchtop display system, with integrated tablets for displaying product information, as well as being very quick to install. To maximise the quality and longevity of the desk system, the final finish was a high-quality spray paint, which is resistant to minor scratches, scrapes and scuffs.
To maximise the impact of the stand, Korten installed hanging cubes featuring Gama branding and specific product branding, helping to zone the large stand space and allowing different customer sectors to be easily identifiable across the hall.
Through the collaborative process, a short build time and the recognition of the requirement to reuse elements of the stand, Korten was able to create an exhibition stand that not only met the brief for IPS 2019, but can also easily be used and adapted for future exhibitions, increasing value for the customer and minimising waste. By running a collaborative customer workshop Korten has also empowered Gama to be able to be proactive in the stand design process, allowing the relationship between an exhibition contractor and customer to progress beyond simply designing to a brief.Prev Study // Next Study